UK PODCAST ADVERTISING IN 2026: WHAT THE DATA SHOWS
UK advertisers spent £90m on audio podcast ads in 2024, up 8% year on year, according to IAB UK. Video podcast ads are counted separately, inside digital video.
READ THE POST ↗UK advertisers spent £90m on audio podcast ads in 2024, up 8% year on year, according to IAB UK. Video podcast ads are counted separately, inside digital video.
READ THE POST ↗The BBC brought Curious Cases, the Radio 4 science show presented by Hannah Fry and Dara Ó Briain, to London Podcasts in London for its video podcast on BBC iPlayer.
READ THE POST ↗London Podcasts, a Fitzrovia Post company, has 14 purpose-built recording studios at Academic House, 24–28 Oval Road, London NW1 7DJ.
READ THE POST ↗Murder They Wrote with Laura Whitmore and Iain Stirling is back on BBC Sounds with two episodes a week, listener-led cases and a Halloween run.
READ THE POST ↗The Independent Podcast Awards return to Kings Place, King's Cross, on Wednesday 4 November 2026. In-person tickets are £49, and there is also a live-stream.
READ THE POST ↗Apple Podcasts added native video built on HTTP Live Streaming (HLS) with iOS 26.4. Viewers can switch between watching and listening, go full screen and download video to watch offline.
READ THE POST ↗Weekly podcast reach in the UK rose to 27% in Q1 2026, up from 23% a year earlier, according to RAJAR figures cited by Ofcom.
READ THE POST ↗